Bellavita Coaching and Consulting
Diane Vertin came to me looking for a partner who could help define the visual identity of her new coaching and consulting business, Bellavita.
Overview
After retiring from a successful career as a higher education executive, Diane had navigated nearly every challenge a leader at a college or university could face.
That experience is where Bellavita was born. Now, as a Board-Certified Health Coach, leadership consultant, and life transitions coach, she brings together experience in leadership, coaching, consulting, and counseling to help people and organizations thrive.
Diane understands the terrain because she has lived it.
My Role
Brand strategy
Logo design
Copywriting
Web design
The Bellavita Logo
When it came to visual identity, Diane wanted Bellavita to reflect:
Forward momentum
Life’s journey
Career pivot points and transitions
Her Italian heritage
Experience as a multiplier
The logo we designed brings together the forward momentum of the right-pointing arrow with the journey of the vertical “mountain” implied with the top-pointing arrow. Simple shapes that intersect in a meaningful, flexible way.
The Bellavita Website
In discussing the Bellavita website, Diane posed an interesting challenge. Bellavita is just the first business she launched. She has other service-based offerings being built in the background. Somewhat independent of each other, but related. Also, Diane had no interest in managing multiple websites, so the obvious answer wasn’t an option. Luckily, this wasn’t my first rodeo.
All roads lead back to Diane. These are small, service-based businesses that are built and run by Diane herself.
The top of the hierarchy is dianevertin.com. No matter what she does or does not launch, we can scale.
Purchase business domain names, but redirect them back to Diane’s hub. She can stay outwardly on brand but does not have to manage multiple sites.
The version of the site we launched with is heavily focused on Bellavita because that is all Diane is currently offering. When she decides to launch her other offers, we would position the homepage as a gateway to see all her options, then drive users toward the offering that they came looking for.